UI Style pertains to the visual aesthetic of a digital interface, shaping user interaction and overall experience. This involves a carefully laid-out selection of colors, fonts, illustrations, images and other design elements to form a cohesive, visually appealing and functional design. It's a crucial part of creating an identity that users can resonate with. As such, building a unique UI style goes beyond aesthetics - serving as a strategic tool to communicate brand values, evoke emotions, and facilitate seamless user navigation.